BECOME A MASTER STORYTELLER & GROW YOUR BRAND WITH:
The Storytelling Edge
For Marketers & Thought Leaders
THE STORYTELLING EDGE is an interactive, online training program that helps businesspeople become more effective messengers—whether you’re a marketer growing a business or a leader rallying a team. Based on cutting-edge neuroscience and psychology, and the award-winning content strategy folks at Contently, this course will help you build powerful tools and habits to change your work and life.
“Teaches the power of story, and how to craft and spread a great narrative like no other."
–Scott Belsky, Chief Product Officer at Adobe
“The Storytelling Edge will transform how you talk to other human beings.”
–BRIAN SOLIS, digital anthropologist, best-selling author of The End Of Business As Usual
In this program, you will learn to:
Use the hidden brain-science of storytelling to build relationships and make people care—in person as well as in online marketing.
Make your presentations and communications more effective through applying specific elements of great storytelling.
Use storytelling to grow your business and attract loyal followers.
Outcomes include:
Habits that make you a more persuasive presenter, collaborator, and leader.
Dramatically improved writing and speaking skills.
A custom content strategy to guide your storytelling marketing efforts.
Leave the program with a shelf of tools for executing a killer content strategy.
Take your communication to the next level!
In this training program, you’ll learn to:
Debate smarter, influence people, and get the most out of those around you
Deal with people more effectively, saving you time and helping you solve problems in more innovative ways
Get the “diversity” thing right—making it work for you and not just superficially
Turn conflict into fuel for progress—neutralizing negativity, minimizing ego, and learning how to harness “cognitive friction”
Develop the #1 skill that will set apart innovators, leaders, and workers in tomorrow’s workplace: Intellectual Humility
Outcomes include:
More innovative problem solving at BOTH the individual and team level.
Less time wasted in collaborative work.
More inclusive work environments and habits.
Better conflict management.
More inspiring and effective leadership, at each level of your organization.
Ultimately, DREAM TEAMS will help you create and be part of high functioning, hyper efficient, and highly effective teams!
Expert Training & Tools:
Designed To Maximize Return On Your Time
Snow Academy programs were designed with education design leaders from The Princeton Review. As a result, THE STORYTELLING EDGE is a self-paced, interactive program that will help you dramatically level-up your skills in a minimum amount of time. You’ll master the underlying psychology of great storytelling and translate it to huge results:
Module 1: Understanding The Neuroscience of Stories
We start by diving into the brain science of what kinds of stories change minds, motivate behavior, and make people care.
Module 2: Mastering The Elements Of Great Storytelling
These lessons move from theoretical to practical, helping you become a master of telling engaging, immersive stories—whether in conversations, presentations, or marketing communications.
Module 3: Applying Storytelling To Leadership
These lessons build on the first two modules to help you become a more powerful, more persuasive, and more thoughtful leader.
Module 4: Applying Storytelling To Marketing Strategy
These lessons cover how to craft a storytelling strategy that helps you grow your business. This module culminates with powerful content strategy builder tools that help you create your own storytelling strategy.
Module 5: Building An Audience (Advanced Lessons)
The program caps off with a deep dive into using storytelling and content strategy to build a loyal audience, drive sales, and retain customers—including tools and frameworks developed over the course of 9 years at Contently.
+ 10 Interactive Tools & Downloadable Playbooks
Build a shelf of tools for ongoing success!
Made by the worldwide industry leaders:
Snow Academy + Contently
The Storytelling Edge training program was created in partnership with Contently, the pioneers of the content marketing industry, and creators of the #1 bestselling marketing book the course is named for.
“The best minds in the business!”
–Margaret Magnarelli, Head of Content, Monster.com
Enroll today
and level-up your storytelling!
Interested in access for your whole team? Click here.
FAQs
How long do I have access to the program? You will have access to the course forever. (For those getting access for a team: enterprise subscriptions are renewed on an annual basis.)
How long does the program take? The Storytelling Edge can be taken straight through, or students can pick and choose modules that they prefer to study. Each lesson is from 3 to 10 minutes long. If you rush through, it’s about 3 hours of video, plus an hour of practice exercises. While two to three weeks is the recommended pace for taking and synthesizing the entire program, you can move through the lessons at any speed you like, and revisit them at any time in the future.
Can my team take the program together? Absolutely. We provide recommended group training schedules—which split the program up into more bite-sized sections for group learning over the course of weeks or months—and can even offer facilitation from a Contently trainer. We can also help train your own facilitators, so your team can administer a group program yourselves.
Talk to us for details on options for customizing your group program to your team’s particulars.